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Decoding #Menswear: A Handy Guide To Understanding What the Hell Men’s Style Blogs Are Talking About



crispy [kris-pee] adj. Similar in nature to “fresh” or “clean.” A positive signifier when used as a discriptor. “That new shirt is so crispy, brah.”

crotch blowout [kirch-bloh-out] n. When an extremly worn pair of pants, usually jeans, wears in the crotchal area and the seams rip, creating a hole.

dressed by the internet [drest-bahy-th-uh-in-ter-net] adj. The ultimate insult. Implies that one’s personal style is 100 percent culled from various websites and web personalities.

fit [fit] n. The totality of your outfit.

fucks wit [fuhks-wit] adj. To enjoy. “I fucks wit that new Ralph Lauren collection.”

instacop [in-stuh-kop] adj. Something so amazing that it has to be purchased right there and then.

jawns ['jawnz] n. Clothing. “I need to double check my jawnz allowance for this month.”

goth ninja [goth-nin-juh] n./adj. Those, not necessarily formally trained in martial arts, who favor a dark, drapey, and somewhat futuristic style of dress. The mortal enemy of the classic menswear enthusiast.

sprezz [sprez] adj. Shortened form of sprezzatura, an Italian word describing a casual nonchalance exhibited in how one wears their clothing.

steez [steez] adj./n.v. Literally, style plus ease. The epitome of personal style.

trad [trad] adj./n. Short for traditional. Denotes a particularly boring style of dress popularized by old dudes with Internet connections.

trill [tril] adj. In the classic sense, a combination of words true and real. Something badass to its very essence.

Sean Hotchkiss adds “grail” or “grail piece.”

“It’s an article of men’s clothing that every blogger would want,” he says. “Something attainable only for a select few. Money often goes to these items over say, rent (in extreme cases).” And Jian DeLeon clued us in to the origin of “jawn.” It’s a Philly term, he explained, that “really means anything” and it has a D.C. version–”jont”–which, being a DC native myself, I actually remember from high school.

But this has to be our favorite–a meme to encompass the backlash to the natty, sprezzy dressing that has long dominated the #menswear scene: Cozy boy. DeLeon explains: “‘Cozy boy’ is this relatively new term that’s sort of anti-#menswear…It really just refers to this whole loungewear mini-trend where labels like Norse Projects, Rick Owens, Reigning Champ, Nanamica, T By Alexander Wang, and even Club Monaco are making sweatpants and other knitwear that seems to speak to the #menswear dude that used to wear a sportcoat everywhere, like, even to the laundromat, and is sort of realizing that you can’t tuck your shirt in, wear a bowtie, and pocket square all the time.”

Got that?

Glossary excerpted from FUCK YEAH MENSWEAR: Bespoke Knowledge for the Crispy Gentleman by Kevin Burrows and Lawrence Schlossman. Copyright © 2012 by the Editors of Fuck Yeah Menswear. Reprinted with permission from Touchstone, a Division of Simon & Schuster, Inc.

Photos: Courtesy FUCK YEAH MENSWEAR: Bespoke Knowledge for the Crispy Gentleman

Buy it here. It makes a lovely holiday gift for that crispy brah in your life.



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