Organizer Angelo Carusone turned his now 660,000 signatures-strong petition asking Macy's to 'dump Trump' into an actual protest outside the retailer's 34th St. flagship store yesterday.
Carusone created the petition a few weeks ago to urge Macy's to cut business ties with the “unpleasant, nasty and despicable[y] behavior[ed]” Donald Trump, who has menswear and homeware lines carried by the retailer. Last week Macy's CEO Terry Lundgren responded, saying in a statement, "Many of the individuals associated with products sold at Macy’s…express personal opinions that are not related to the merchandise we sell or to the philosophies of our company."
Lundgren's response has only spurred on the "Dump Trump" movement. While Carusone may not have gathered as many protesters as he has petition signatures (only around 30 protesters gathered), they got their message out loud and clear.
“To me Trump’s brand is bigoted and bullying. If [Macy’s] seriously evaluates what they say their brand is about and what it is that Trump represents I think they will recognize an inconsistency,” Carusone told Fashionista. “Without that acknowledgement, I can’t come back to the store.”
Ryan Gellis, a 23-year-old Brooklynite, was there to point out Trump's hypocrisy. “He’s been selling products made in China even though he is a proponent of ‘American business.’" Gellis said. "I think that if he wants to sell a product then he should sell a good product that’s made in America since that’s what he believes in.” What's more, Gellis just doesn't think Trump's "fashion" line is all that cute. "I have seen his products and I don’t think they are that impressive," Gellis said.
“I have been a shopper at Macy’s for years and years,” Suzanna, a 50-year-old software developer told Fashionista yesterday, “I really like shopping at Macy’s but I dislike Trump’s rude behavior and bully tactics more. I’m here because I’m hoping this solidarity can get the word out to Macy’s and let them know that I’m disappointed.”
Suzanna, like many other protesters in attendance at yesterday's rally, publicly cut up her Macy’s credit card to demonstrate the store’s refusal to discontinue Trump’s line. Josie Alvarez, a transportation planner in New York, was another participant to snip her credit card (with a lot of gusto may we add). “I support the movement to dump Trump because he goes around spreading vicious lies about people,” she said. “I’m here to say, no Donald, you’re fired.”
The "lies" Alvarez mentions may refer to Trump’s controversial, outrage-inducing Twitter feed, the source of gems like "No surprise that all the foreign countries are celebrating Obama’s win. They love a weak America that they can rip off,” and, “It’s freezing and snowing in New York—we need global warming!” When Trump tweeted off the handle following Obama's victory on election night, even Brian Williams commented that Trump had "driven well past the last exit to relevance and peered into something closer to irresponsible here."
“I think Donald Trump’s Twitter feed is a good example of what he represents," Causone said. "And it’s not the magic of Macy’s.”