Essie Introduces Magnetic 'Reptile' Nail Polish Collection

While Essie is historically very shy of gimmicky, trendy nail products (a rep once told me at a beauty convention that Essie tries really hard to keep it classy and classic--they even resisted glitter polishes until last year), come December you can snag the brand's very first magnetic polish collection.
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While Essie is historically very shy of gimmicky, trendy nail products (a rep once told me at a beauty convention that Essie tries really hard to keep it classy and classic--they even resisted glitter polishes until last year), come December you can snag the brand's very first magnetic polish collection.
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Magnetic nail lacquer has been around for a while now, and quite a few mainstream nail polish brands--most recently Deborah Lippmann--have been unable to resist the pull of this nail art trend (sorry couldn't help it). What started out as a few collections among smaller UK brands is now everywhere, and beloved nail polish company Essie is the latest to release a collection.

Just a refresher on how magnetic polishes work: They contain iron powder which reacts to a magnet that is embedded into the lid of the polish. You brush a coat on and hold the magnet over the polish (without touching it) and get instant nail art.

The trend seems to be on the wane, but Essie may have given us a reason to take a second look. While historically very shy of gimmicky, trendy nail products (a rep once told me at a beauty convention that Essie tries really hard to keep it classy and classic--they even resisted glitter polishes until last year), come December you can snag the brand's very first magnetic polish collection.

Called "Repstyle," the magnets make a pattern that looks decidedly reptilian. They come in six metallic shades which actually look fantastic on their own (in case you still need holiday nail polish), with magets in the cap.

Snakeskin as a nail trend first made news back when that $300 snakeskin pedicure was introduced last year. Dior did a "crocodile" mani using a crackle polish in its fall 2012 collection, and we've seen at least one other nail line with a "snakeskin" magnetic polish.

The collection will be available in December, and each bottle retails for $11.25, which is about $3 more than a regular bottle of Essie polish.

Colors: Crocadilly, Snake Rattle & Roll, Repstyle, Snake It Up, Lil' Boa Peep, Sssssexy

Colors: Crocadilly, Snake Rattle & Roll, Repstyle, Snake It Up, Lil' Boa Peep, Sssssexy