Lily Ashwell's Vintage-Inspired Wares Are Not Too Shabby

Up-and-coming designer Lily Ashwell admits her mom Rachel Ashwell (of Shabby Chic fame) may have influenced her design philosophy and love of vintage a bit, but after her seeing her debut collection, we're fairly certain she'll have no trouble a making name for herself independent of her lineage. Read on to hear what Ashwell had to say about her new line, and watch an exclusive video she created for the collection, with new music written & performed by her friend Jade Castrinos from Edward Sharpe and the Magnetic Zeros.
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Up-and-coming designer Lily Ashwell admits her mom Rachel Ashwell (of Shabby Chic fame) may have influenced her design philosophy and love of vintage a bit, but after her seeing her debut collection, we're fairly certain she'll have no trouble a making name for herself independent of her lineage. Read on to hear what Ashwell had to say about her new line, and watch an exclusive video she created for the collection, with new music written & performed by her friend Jade Castrinos from Edward Sharpe and the Magnetic Zeros.
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As far as what's next for Ashwell, she plans to keep "nurturing her baby," as she refers to the line, continuing to release small, special collections. Though, further down the line, she wouldn't rule out doing something along the lines of mom Rachel's 'Simply Shabby Chic" Target line. "I think one of the most exciting things about making clothes is that clothing is such a big part of everyone's life and it's always exciting to reach as many people as possible. I would do something that could reach a larger audience...at some point."

For now, see below for an exclusive super sweet video Lily created for the collection with new music written & performed by her friend Jade Castrinos from Edward Sharpe and the Magnetic Zeros, as well as the full look book. We pretty much guarantee you'll fall in love.

The collection is available at lilyashwell.com and at the Rachel Ashwell shabby chic couture boutique.

Lily Ashwell Holiday 2012 Collection from lily ashwell on Vimeo.