After four years flying under the radar, former Celine designer Ivana Omazic has landed in the spotlight again. Well, sort of.
Omazic has recently joined notoriously press-shy Maison Martin Margiela in a ‘senior creative capacity’, WWD is reporting.
Omazic joined Celine in 2005, and was replaced by Phoebe Philo in 2008, reportedly because Omazic had failed to transform the brand. While WWD reports that she’s worked gigs at brands like Romeo Gigli, Prada Sport, Jil Sander and Miu Miu, this is the first time Omazic has snagged such a high-profile role at a house, since Celine.
Though, true to Maison Martin Margiela’s form, Omazic will likely be out of the limelight still. A spokesperson for the brand told WWD that is does not “communicate on individual designers,” preferring to characterize its studio as “a creative collective with members of long standing which it feeds regularly with new contributors.”
That may be true, but in light of the label’s recent H&M collaboration, and this new high-profile hire, we’re wondering if Maison Martin Margiela might be re-thinking its super mysterious branding strategy.