Marni is Launching Its First Fragrance

Marni is getting into the fragrance biz. The Italian label's first fragrance, called Marni, sounds like it will be just as quirky and unique as the line itself.
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Marni is getting into the fragrance biz. The Italian label's first fragrance, called Marni, sounds like it will be just as quirky and unique as the line itself.
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Marni is getting into the fragrance biz.

The Italian label's first fragrance, called Marni, sounds like it will be just as quirky and unique as the line itself.

"It’s a perfume that’s quite individual, that doesn’t evoke anything in particular," Marni creative director Consuelo Castiglioni told WWD. "It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.”

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To that end, Castiglioni chose a flacon (that's bottle in perfume speak) that is distinct, sturdy, and a departure the slender, sleek perfume bottles that have become the norm. She was inspired by a bottle she found at a flea market, and covered it in Marni's signature polka dots. As for the scent, WWD reports that it will be a "blend of spicy and woody notes" with an "intense rose oil to inject voluptuousness." The fragrance is being developed with the Aramis and Designer Fragrances division of the Estée Lauder Cos. Inc.

Nick Knight shot Raquel Zimmermann for the campaign.

Marni's first scent launches in February 2013 and will retail for $105 for a 65-ml. bottle. The full range will include a $50 purse spray (which comes with an adorable doll) as well as body lotion, shower gel and body cream.