Wintour speaking at a 'Runway to Win' fundraiser

Anna Wintour’s ‘Runway to Win‘ fundraising effort for Obama–a fashion line sold online featuring everything from scarves to totes to dog collars designed by fashion’s most well-known designers and celebrities–became an easy target for Obama critics.

During the campaign, the Republican party released a video parodying the MasterCard “Priceless” campaign: “Watching the Obama campaign host a ritzy NYC fashion show while 12 million Americans remain out of work? Priceless.” Everyone from the usual suspects (ahem, Fox News) to The Atlantic mocked the effort as a sign of Obama’s elitism.

Only it worked. Like gangbusters. Obama campaign manager Jim Messina revealed to Businessweek that ‘Runway to Win’ and its Bark for Obama Marc Jacobs-designed pet gear brought in a whopping $40 million.

Not that we’re surprised–Anna Wintour doesn’t really fail at anything. Businessweek‘s Joshua Green, however, is. “Compared to ‘experts’ like Karl Rove, who wound up losing hugely, Anna Wintour looks like a budding political genius,” he wrote.

Upon learning of the success of ‘Runway to Win’, participant Prabal Gurung tweeted “Those who say ‘Its just clothes’ THINK again.SHE rules.Happy I was part of it.”

We don’t think Anna Wintour’s going anywhere anytime soon, but if she ever wants to leave Vogue for politics, she’s got a good shot.