The #menswear clan—referred to as such with equal parts affection and disdain—consists of writers, designers and editors obsessed with natty dressing. You know, the guys from Gilt Manual, GQ, the former Men.Style editors. Then there’s the massively successful blogs: A Continuous Lean, The Impossible Cool and of course, The Sartorialist (which features plenty of women, too).

But while #menswear’s been nothing but good for men’s fashion—think about all the dudes wearing pocket squares to the last wedding you attended—it can also feel a bit ridiculous.

Enter serial blogger Lawrence Schlossman—editor-in-chief of menswear site Four Pins—and Kevin Burrows, a DreamWorks production coordinator who also designs a haberdashery line called Windmill Club. Two years, ago, they launched an anonymous Tumblr, Fuckyeahmenswear.com, full-on mocking their inner circle in a sort of poem/rap format that’s at once perplexing and hilarious.

Schlossman and Burrows didn’t reveal themselves until the jokey ode scored them a book deal. Fuck Yeah Menswear: Bespoke Knowledge for the Crispy Gentleman, hit the shelves November 6 (go buy it here). We chatted with Burrows and Schlossman about the book, the blog and what half of the stuff they’re talking about actually means.