Fashionista: How did Fuck Yeah Menswear come about?
Lawrence Schlossman: We were both in this [menswear] world and I guess at a certain point..you know, we loved it but at the same time I think it was super-serious, almost too serious. I remember tweeting kind of off-the-cuff, “wouldn’t it be funny if there was a Hipster Runoff about menswear, specifically menswear on the Internet.”
Later, I got a DM on Twitter from Kevin that was a link to Fuckyeahmenswear.Tumblr.com. I read it—there were one or two posts and I was blown away. It was exactly what I had envisioned, if not more. I was like, “I want to be a part of it.” Kevin [sent me the login], and we kind of became partners. I like to joke that if Kevin knew [we'd get a book], he wouldn’t have given up 50% of Fuck Yeah Menswear in one fell swoop, but here we are.
Why did you decide to keep it anonymous for so long?
Kevin Burrows: I think that was part of the fun of it, writing from this place of anonymity—no one knew who it was. I remember [in the beginning] it was kind of this menswear McCarthyism of everyone pointing fingers. There were different teams talking about, “Oh, I bet you it’s this designer, or I bet you it’s this editor.” And I think it was also fun for us because we were able to do a bunch more content because we were able to write in the same voice and do twice as many posts.
L: Even right when we first started and the form of the blog started to take shape, there was this weird mythology that had nothing to do with the actual people who were writing it. There was this omniscient character or voice that eventually Fuck Yeah Menswear turned into. Eventually it became bigger than the person who was behind it.