So, why should my husband buy this book? He isn’t really into the whole #menswear thing. (He does like J.Crew.)
K: It’s a time-capsule of this subculture. You’re gonna learn about it, but you’re gonna laugh about it, too. We have a lexicon where we break down the terms, stores and brands, style archetypes—so you get the wider context so that the jokes become funnier. Pretty much everyone who I’ve showed it to that has absolutely no context, once they start getting into the book, they have a really good time with it.
What’s the next awesome-but-ridiculous trend? You know, the ironic mustache of 2013?
K: Maybe the next thing we’re gonna make fun of is people not taking it seriously enough. Like, “guys, you can’t laugh about this anymore. This is now really serious.”
L: Yeah, maybe we’ll get super-meta on everyone and just freakin’ complete the loop on it, like Joseph Gordon Levitt shooting Bruce Willis in the face. To be completely honest today on Fuck Yeah Menswear, if Kevin and I were gonna write a new post, the funniest, most meta thing we could do would be to write a legitimate, serious blog post on like, the factory where Red Wing boots are made in Idaho, during a strike, when the union….like that would be the most ridiculous thing we could do now. I don’t know if we want to do that, I don’t know what’s next for us, but if we have fun doing it…. That’s the reason we did in the first place. It wasn’t to sell a book, or make any money, or to create a brand, or whatever. All we wanted to do is have fun, and really fuck around for lack of a better word. If an opportunity or something pops up, whether it’s a trend or some other thing and we get the chance to really enjoy writing about menswear, then we’re gonna do it. We wouldn’t even think twice.
Click through to get a peek at what’s inside the book.