The Secret to Marc Jacobs and Katie Grand's Successful Partnership? Charlie the Unicorn

Nestled towards the end of the Spring 2013 edition of Style.com/Print is a piece profiling the relationship between Jacobs and Grand. In addition to, you know, being the EIC at LOVE, Grand has been styling for Jacobs' Louis Vuitton shows for the past seven years now and says they've never had a fight. So what's the glue that keeps this fashion pairing together, despite long and crazy hours? Charlie the Unicorn.
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Nestled towards the end of the Spring 2013 edition of Style.com/Print is a piece profiling the relationship between Jacobs and Grand. In addition to, you know, being the EIC at LOVE, Grand has been styling for Jacobs' Louis Vuitton shows for the past seven years now and says they've never had a fight. So what's the glue that keeps this fashion pairing together, despite long and crazy hours? Charlie the Unicorn.
Photo: Getty

Photo: Getty

Sometime around 2007, an online animated video about a unicorn named Charlie and his trek to a place called "Candy Mountain" became a viral sensation, racking up over 15 million views to date. While most have long-forgotten Charlie and his (mis)adventures, two industry titans might be bringing him back into the limelight: Marc Jacobs and Katie Grand.

Nestled towards the end of the Spring 2013 edition of Style.com/Print is a piece profiling the relationship between Jacobs and Grand. In addition to, you know, being the EIC at LOVE, Grand has been styling for Jacobs' Louis Vuitton shows for the past seven years now and says they've never had a fight. So what's the glue that keeps this fashion pairing together, despite long and crazy hours?

A weird sense of humor, it would seem. Though the article focuses on the 48 hours before the S/S 2013 show, the final few paragraphs are dedicated to the duo's mutual obsession with internet viral sensation Charlie the Unicorn. "Watch it," Jacobs says, "then you'll know the key to our dynamic."

Want to be clued in on the relationship between two of fashion's power players? Check out "Charlie the Unicorn" below (and if you're interested, there's at least three--yes, three--sequels).