Watch Models Dance in the Street for Maison Martin Margiela for H&M

Here's the official commercial for the collaboration. It's simple and striking and also a bit strange. But such is Maison Martin Margiela.
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Tyler McCall
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Here's the official commercial for the collaboration. It's simple and striking and also a bit strange. But such is Maison Martin Margiela.
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The Maison Martin Margiela for H&M launch is just ten days away, and if checking out the lookbook and the behind-the-scenes video didn't get you excited, there's one more piece to the puzzle: The official commercial for the collaboration.

It's simple and striking and also a bit strange. But such is Maison Martin Margiela.

It was shot on the streets of Paris and features either dancing or seriously wind-blown models. Except for Jamie Bochert. She doesn't dance. She just stares. And then a dove lands on a model's head.

Watch it here: