Your Guide to the Best Online Brown Thursday/Black Friday/Cyber Monday/General Thanksgiving-Themed Sales

Black Friday, Cyber Monday, Brown Thursday--all the sales days associated with Thanksgiving are starting to blend together into one big giant shopping-fest. It feels like the anxiety of getting the best deals has replaced the anxiety of roasting the perfect bird (and having to chat with your drunk uncle). Don't worry--we're here to help.
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Tyler McCall
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Black Friday, Cyber Monday, Brown Thursday--all the sales days associated with Thanksgiving are starting to blend together into one big giant shopping-fest. It feels like the anxiety of getting the best deals has replaced the anxiety of roasting the perfect bird (and having to chat with your drunk uncle). Don't worry--we're here to help.
Getty

Getty

Black Friday, Cyber Monday, Brown Thursday--all the sales days associated with Thanksgiving are starting to blend together into one big giant shopping-fest. It feels like the anxiety of getting the best deals has replaced the anxiety of roasting the perfect bird (and having to chat with your drunk uncle).

It can be pretty confusing, so we reached out to Lauren Sherman, Executive Digital Editor at Lucky Magazine (and, der, former Fashionista editor), to help us sort through the sales.

"It is essentially one big thing now and they probably should just call it a Thanksgiving Day sale," said Sherman, "but it's all about marketing." She cites Cyber Monday as a specific example of a sales term that began as a ploy; it started when people didn't have internet at home who would shop online when they returned to work on Monday. Now that people have internet at home, however, it makes more sense for retailers to start their online sales on Wednesday or Thursday rather than waiting until Monday.

So what's with the confusing sales jargon? Sherman says that while it would make it easier for the consumer if retailers cleaned out the old terms and hosted one big Thanksgiving weekend event, "retailers often are not thinking in that way...they're thinking of all the different kinds of people they can market to."

So the best thing that you can do is strategize and take advantage of what retailers are offering.

The great news is that you don't have to stand in line anymore. "If you want something specific, like a new TV, then it might be worth going to the brick and mortar," Sherman elaborated. "But if you're looking for a pair of shoes from a designer you really like, I think the best thing you can do is look online and pop into one of the stores."

We hate the stress of Thanksgiving shopping as much as you do, so we're here to help.

We’ve weeded out the best deals you can score without having to face the crazy crowds. From pre-Turkey day scores to Cyber Monday exclusives, here is your guide to the general Thanksgiving weekend shopping extravaganza, broken down by starting dates.

We’ll be updating as we hear about amazing sales, so be sure to check back, and check out Lucky's guides to Black Friday and Cyber Monday!

Sandro

Sandro

Wednesday 11/21 Whether you’re looking to get a jumpstart on your weekend shopping or you’re stuck in the airport thanks to that three-hour delay, here are some sales to take advantage of before the Thanksgiving festivities kick off.

AHAVA: Get 40% off site-wide with code BLACKFRIDAY, 11/21-11/25 Banana Republic: 25% off your purchase with code BRTHANKS, 11/21-11/22 Bobbi Brown: Get a beauty trio of deluxe sized samples, free shipping AND a specially sized lip gloss with every purchase, 11/21-11/25 Century 21: Designer merchandise is up to 85% off retail price, 11/19-11/21 Forever 21: Get 30% off select sweaters priced $24.80 and up with code SWEATERS30, through 11/21 Gap: Everything up to 60% off, through 11/25 J.Crew: 25% off your entire purchase, plus free shipping on orders of $150 or more, use code COLOR25, 11/21-11/25 J. Jill: 25% off your entire purchase, 11/21-11/26 Kohl's: Start shopping all the Black Friday deals early, 11/21 Sandro: Womenswear, menswear, shoes, and handbags from Fall 2012 are 20-50% off, through 11/26 Sir Alistair Rai: Get 50% off everything site-wide, 11/21-11/27 Smashbox: Get 20% off orders of purchases of $50 or more with code FRIENDS2012, 11/21-11/26 Zara Home: Up to 40% off select items, through 11/22

Hanky Panky

Hanky Panky

Thursday 11/22 You’ve put away your fair share of turkey and pumpkin pie and the family has got the big game on--what better time to shop? Sure, you’re in a food coma, but you can still snag these deals from the comfort of your couch.

Alice + Olivia: 20% off everything, 11/22-11/26 Cardigan New York: Up to 80% off, 11/22-11/26 Hanky Panky: Free shipping, 40% off collegiate gear, and 70% off zodiac thongs, 11/22-11/26 Jack Wills: 30% off everything, 11/22-11/26 Macy's: 25-50% off women's sportswear, more than half off women's coats, and 40% off handbags, 11/22-11/24 Milly: Get 20% off all merchandise, including sale items, plus free shipping on all online orders with code HOLIDAY2012, 11/22-11/27 Shu Uemura: 20% off plus free shipping on all orders over $50 using code WISH2012, 11/22-11/27 Tracy Reese: Get an extra 20% off all sale merchandise, 11/22-11/26

Shopbop

Shopbop

Friday 11/23 Black Friday is here, but you can’t be bothered dealing with the crowds of people at the mall. We feel you. Shop these deals from the peace and quiet of your home.

Alejandro Ingelmo: Up to 40% off on men's and women's accessories, including chic heels and luxe sneakers, starting 11/23 Auden: Entire site will be 30% off with free ground shipping with code AUDEN30, 11/23-11/26 A|X Armani Exchange: Get $50 off every $150 purchase, 11/23 Banana Republic: 40% off your entire purchase with code BRFRIDAY, 11/23 Beauty Bar: Spend $50 at Beauty Bar, get a Philosophy gift with purchase using code BBGWPBF, 11/23 Ben Amun: 20% off site wide using code BENAMUN20, 11/23-11/27 Bliss: Get up to 50% savings on select items, save 30% on beloved bliss and Remede bundles and sets, and save 20% on a selection of Bliss, Remede and Elemis products, 11/23-11/27 Body Shop: Score a Mistletote (which includes Body Butter Brazil Nut, Hand Protector Hemp, Camomile Eye Makeup Remover, Satsuma Shower Gel, Satsuma Hand Cleanse Gel, Mini Foot File, Coconut Lip Butter, Peppermint Foot Lotion, Satsuma Soap, Vitamin E Moisture Cream, Love ETC… Body Wash, Peppermint Pumice Foot Scrub, and a Mini Nail Gift) for $30 with a $30 purchase. Caswell-Massey: Get 20-30% off site-wide, 11/23-11/25 Converse: 25% off the Converse Gift Guide, consisting of more than 300 styles of footwear, apparel, and accessories for men, women and children, 11/23-11/26 Guess: Get 30% off the whole store (with exceptions on gift cards and Gc Watches) and 50% select merchandise, 11/23 Joe’s Jeans: 25% off your entire purchase, 11/23-11/26 Net-a-Porter: Up to 50% off select items, starting 11/23 Perry Ellis: 40% off your entire order plus free shipping, 11/23 Les Novelles: Women's RTW, accessories, handbags, and shoes are 40-50% off, 11/22-11/26 Shopbop: Free shipping to the U.S., 11/23-11/25 Ted Baker London: Get 30% off merchandise, 11/23-11/26 Urban Decay: Urban Decay is offering all seven of their cult-favorite chubby lip pencils for just $49. Super-Saturated High Gloss Lip Color Collection for $49 (a $140 value) and Smoked Palette + FREE Double Ended 24/7 Glide-On Eye Pencil Set for $49 (a $77 value), 11/23 Vince Camuto: 30% off any online order, and from MIDNIGHT to NOON on Black Friday only, receive 50% off select handbags and cold weather accessories, 11/23-11/26 Zara: Up to 50% off select items, 11/23-11/25 Zara Home: 20% off all products and free standard shipping, 11/23

Stylebop

Stylebop

Monday 11/26 So you actually spent time with your family during the holiday weekend instead of worrying about shopping--don’t fret. There are still some pretty great sales to shop on Cyber Monday.

AHAVA: Get a free Extreme Night Treatment ($72 value) with orders over $40 with code CYBERTREAT, 11/26 A|X Armani Exchange: 35% off site-wide, plus free shipping, 11/26 ASOS: Take an additional 30% off everything with code CYBERMONDAYSPECIAL, 11/26 Beauty Bar: Spend $100, get $20 off your purchase with checkout code BBCYBERMONDAY, 11/26 Bobbi Brown: Get 5 samples of your choice AND free shipping with any order, 11/26 By Joy Gryson: 25% off the website, 11/26 Delicate Raymond Jewelry: Take 60% off with code ILVDR, 11/26 DKNY: Everything (excluding watches, fragrances and hosiery) will be 25% off site-wide, 11/26 Dr. Hauschka Skincare: Spend $50 at drhauschka.com and get a free hand cream, 11/26 Express: 40% off everything and free shipping, 11/26 Gap Brands (Gap, Old Navy, Banana Republic): Take 30% off with code CYBER (Take 20% off at Piperlime and Athleta), 11/26 Georg Jensen: 10% off of jewelry and 20% off of home, plus free shipping, 11/26 Henri Bendel: 30% off purchases of $100 or more with code CYBER12, 11/26 Josie Natori: 20% off orders of $250 or more, 11/26 Juicy Couture: 30% off site-wide, 11/26 Kohl's: 20% off and free standard shipping on all purchases. 11/24-11/27 Melissa Joy Manning: 25% off sitewide, 11/26 NARS: 20% off all orders with code NARSFF2012, 11/26 Perry Ellis: 50% off your entire order plus free shipping, 11/26 Rent the Runway: They're partnering with Lancome to give a Juicy Tube gift with every purchase placed that day with an additional 20% all items, excluding beauty products, 11/26 Saks: Get up to 40% off plus free shipping, 11/26 Scoop NYC: Get at least 25% off plus free shipping, 11/26 Shopbop: 30% off end-of-season merchandise, 11/26 ShopRobertson: 40% off with code THANKS40, 11/26 Stila: Stila Online Warehouse Sale, shop the online version of Stila’s LA Warehouse Sale. Enjoy deals of up to 80% off, 11/26-12/2 Stylebop: 30% off end of season designer items, 11/26 Swarovski Crystallized: 20% off designer collections, including Christopher Kane and Dannijo, 11/26 Tracy Reese: Get an additional 25% off all merchandise, 11/26 Tusk: 25% off select items with code CYBER2012, 11/26