It’s middle Beckham boy Romeo who stars in the latest Spring 2013 Burberry ad, shot by Mario Testino. Clearly, he inherited his mother’s modeling skills–but not her aversion to smiling!
The campaign also features Edie Campbell and Charlie France, as well as Burberry staple Cara Delevingne–but really, who can pay attention to them when Romeo is so adorable?
Update: Here’s another newly released image from the campaign. Seriously, how adorable is Romeo?
And for some much-needed cute overload for your Monday, there’s a behind-the-scenes video: