The show took place at Linlithgow Palace, birthplace of Mary Queen of Scots, near Edinburgh, Scotland. The country is an important part of Chanel’s history–Coco Chanel spent a lot of time in the Scottish Highlands in the ’20s while in a relationship with the then Duke of Westminster, and that influenced Chanel’s use of Scottish textiles, including tartan, fair isle and even the house’s iconic bouclé. Chanel also recently bought a cashmere mill there.
The show took place at night and it apparently snowed. Wallpaper tweeted that blankets were stashed under seat cushions.
Adjectives like “magical” and “epic” were used to describe the setting, which also included a decadent banquet. There were also really beautiful port-a-potties, which Times Fashion tweeted a picture of. They also tweeted that “drivers taking fashion eds to Linlithgow under strict instruction to wear Chanel aftershave only.”