ASOS Is Not Opening a Store in New York City

Despite some seriously exciting recent reports to the contrary, ASOS.com is most definitely not we repeat NOT opening a brick-and-mortar store in New York City, an ASOS spokesperson confirmed to us.
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Nora Crotty
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Despite some seriously exciting recent reports to the contrary, ASOS.com is most definitely not we repeat NOT opening a brick-and-mortar store in New York City, an ASOS spokesperson confirmed to us.
This dress is currently on my ASOS wish list. Buy it for me, I dare ya.

This dress is currently on my ASOS wish list. Buy it for me, I dare ya.

Despite some seriously exciting recent reports to the contrary, ASOS.com is most definitely not we repeat NOT opening a brick-and-mortar store in New York City, an ASOS spokesperson confirmed to us. Cue the tears.

Apparently the false-alarms came from some misleading information in a WWD article that has since been ammended. Racked and Refinery29 updated their stories as well.

Instead, the UK-based e-commerce megashop plans to open its first US office at 142 Greene Street in NYC, according to WWD.

It's bad news for anyone who got psyched at the thought of trying on all of ASOS' snazzy duds IRL--but the good news is that the site is obviously doing well enough to afford rental on a 3,325-square-foot space at $65/square foot (that's $216,125 a month).

Which means a future full of even more ASOS. Amen.