Burberry Prorsum Pre-Fall 2013: Wild Things

For Pre-Fall 2013, Christopher Bailey's lean and lithe Burberry gal was in full swing, bathed in a malty palette of camel, cordovan, black, and birch.
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For Pre-Fall 2013, Christopher Bailey's lean and lithe Burberry gal was in full swing, bathed in a malty palette of camel, cordovan, black, and birch.
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There's no question that Christoper Bailey has successfully developed a consistent and recognizable "look" during his tenure at Burberry: Peplumed and jump-seamed trenches, abbreviated jackets, and knee-length item skirts--all of which inject both notes of feminine luxury and Carnaby street into Bailey's exploration of the house's military weatherwear legacy.

For Pre-Fall 2013, this lean and lithe Burberry gal was in full swing, bathed in a malty palette of camel, cordovan, black, and birch. The coats--of course--were the main story, taking previous seasons' details and adding new spins, like abstract giraffe print, haircalf or snakeskin to classic silhouettes--some of which evoked controversial American designer Rudi Gernreich's heady designs in the 60s and 70s.

It's true Bailey didn't take any big risks this collection, but perhaps that speaks to Burberry's (and Bailey's) continued success: as a commercial powerhouse, the brand has not only codified an accessible "cool" but--amid the lightening fast trend cycle typical of contemporary fashion--secured a surprisingly loyal customer.