If last season was all about polka dots, it looks like spring is going to have a few more angles.
To show Louis Vuitton’s graphic spring 2013 collection, Marc Jacobs enlisted the services of artist Daniel Buren to create a checkerboard set reminiscent of LV‘s Damier check pattern. Now the two have continued their collaboration for the label’s bright (and really symmetric) spring ads. It’s fitting that they work together again considering it was Buren’s 1986 installation at the Palais Royal, Les Deux Plateaux, that inspired Jacobs.
Shot by Steven Meisel, the ads feature pairs of models (models also walked in pairs at the show) in identical outfits on a yellow and white checked background. Jacobs told WWD that he wanted the ads to send “the message of repetition and the repetition of patterns.” Message received.
Buren is also designing the windows for certain select Louis Vuitton boutiques. The artist seemed surprised by the “fastness” of fashion, telling WWD, “Some of my projects take years to complete, so this was new for me.”