Kicking yourself for not snagging a copy? Save your change because more are coming.
According to WWD, 50,000 copies of the inaugural issue were printed. (At $15 a pop, that’s a cool $750,000.) But there has been such a continued demand for the title that the publisher, Fashion Media Group LLC, has just ordered another 15,000 copies.
This comes on the heels of reports we’ve received from tipsters saying they’ve yet to receive their bought-and-paid-for-copy of CR Fashion Book. Could the company have underestimated demand for the new magazine and encountered problems filling orders on time? We’ve reached out to CR to determine if those issues have been resolved and are waiting to hear back. If the problem is indeed a deficit of product, then the newly-ordered 15,000 CRs should certainly help.
The freshly-printed glossies will be available before Christmas, just in time for gift giving. (Wrap it up in some of that Target + Neiman Marcus Rodarte wrapping paper for the fashion fanatic on your list.)
And in even more exciting news, the second issue of CR Fashion Book is set to drop during New York Fashion week, with international distribution on February 21. The print run for the second issue will be boosted by 15,000 copies, to 65,000.
In a time when newsstand sales are continuing to slide, CR Fashion Book‘s success is certainly a coup for Carine Roitfeld. To put things in perspective, back in August, Conde Nast reported that W Magazine averaged about 18,591 copies sold per issue in the first half of 2012, or, roughly one third of what CR‘s first issue sold.
We can’t wait to see if the second issue has as many baby animals as the first one did. One can only hope.