“I am deeply honored to embark on this new role for a brand and house that I have such great admiration and respect for,” Wang said in the release. He will be responsible for designing the women’s and men’s ready-to-wear and accessories collections, “as well as…Balenciaga’s image.” Nothing will change at Wang’s eponymous, independently-owned label.
The bigwigs at Balenciaga’s parent company PPR also offered statements:
“The Balenciaga fashion house and its staff are proud to welcome Alexander Wang, whose proven talent, modernity and individual and cosmopolitan vision of design will naturally embrace and enrich the unique heritage of this fashion house which will soon be one hundred years old,” said Balenciaga President and CEO Isabelle Guichot.
“Balenciaga is an extraordinary fashion house with inexhaustible potential and it is endowed with a priceless heritage. Alexander Wang will use his creativity and his own research to reinterpret and immortalize the distinctive, modern and extremely innovative style imposed by Cristóbal Balenciaga,” PPR Chairman and CEO François-Henri Pinault added.
So it’s really true. The decision would seem to indicate that Balenciaga is headed in a more commercial direction–a strong suit of Wang’s. The designer is to begin work immediately on Balenciaga’s fall-winter 2013 women’s collection, though, according to WWD, the format of his first show “has yet to be decided.”
“I don’t want to put him under unnecessary pressure, so we will have to figure how we want to present. We will figure out together the pace of next year,” Guichot told the trade. “It’s an important transition for the brand.”
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