What happens when a Top 40 act regularly Tweets about their love for an iconic fashion brand? You get a holiday campaign like the one Coach has launched featuring hit-making internet sensation Karmin.
Karmin tweeted about Coach from the road, snapping pics of their Coach shopping bags and dishing about shopping trips to Coach stores, so Coach just felt like the duo behind this summer’s hit “Brokenhearted” were the natural choice for their holiday campaign. Comprised of real life couple Amy Heidemann and Nick Noonan, Coach tapped Karmin to give a new spin to the holiday classic “Sleigh Ride,” exclusively downloadable at Coach.com.
Of course, you can’t have a single without a music video, and the one Coach shot with Karmin is styled by none other than fashion superstar Rachel Zoe. “Working with Karmin was a dream!,” Zoe said of collaborating with the pop duo. “I mean how MAJ are they?!”
Check out Karmin’s MAJ version of “Sleigh Ride,” below: