Unlike Juicy Couture or Zahia Dehar’s ‘couture’ lingerie line, Maison Martin Margiela and Alexis Mabille can now, in good faith, call their couture lines haute couture.
According to WWD, the two labels have been awarded the official haute couture appellation by French fashion’s governing body, the Chambre Syndicale.
Despite having shown collections alongside the likes of Christian Dior and Jean Paul Gaultier during couture fashion week, Mabille and Margiela were not invited to officially join the club until now. Previously, Mabille had been a guest member and Margiela, a correspondent member of the couture calendar. But we guess the Chambre Syndicale liked what it saw the past few seasons.
Mabille and Margiela will show their newly-dubbed haute couture collections January 21, and January 23, respectively, joining the 12 other houses allowed to use the haute couture appellation.