Pantone's 2013 Color of the Year Makes It Easy to Be Green

Every December, Pantone chooses one color that they deem "Color of the Year" for the upcoming year. So it's that time of year, friends: Pantone has released its pick for 2013 Color of the Year and it's...
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Every December, Pantone chooses one color that they deem "Color of the Year" for the upcoming year. So it's that time of year, friends: Pantone has released its pick for 2013 Color of the Year and it's...
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Every December, Pantone chooses one color that they deem the "Color of the Year" for the upcoming year. So it's that time of year, friends: Pantone has released its pick for 2013 Color of the Year and it's Emerald Green.

You may recall that last year's color of the year, Tangerine Tango, ended up everywhere from runways to beauty collections--which means if you don't have some Emerald Green in your closet already, you'll want to add some, stat. The color was all over the spring runways, as you can see above--from left to right: at Sportmax, Gucci, Zac Posen, Burberry, and Kenzo. Pantone also cited collections from Tracy Reese, Nanette Lepore and Marimekko, the LA Times is reporting.

Pantone arrived at Emerald Green after surveying trends from runways and red carpets, as well as textile developments for interiors. And, Leatrice Eiseman, executive director of the Pantone Colour Institute shares this fun fact: "The most abundant hue in nature, the human eye sees more green than any other color." (Drop that in conversation today to impress your co-workers.)

In case you're wondering how Pantone makes this decision, Slate's investigative report on how the colors get chosen makes it sound really secret agent-y: "Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. After two days of presentations and debate, they choose a color for the following year."

So it's kind of like your closet's fate is being decided by a shadowy council. Mwa ha ha!