What: Goodebox, a subscription service focused on “healthy,” more sustainable beauty products.
Differentiation Points (in their own words): “Goodebox helps shorten [the] learning curve, doing the legwork for you on [green] ingredients, brand ethics, and performance, then allowing you to give it a try before committing to a full size product. Members also receive exclusive offers, giveaways, sneak peeks at upcoming products, members only opportunities for product giveaways, practical tips and more.”
Products: Each month, an expert curates a selection of six to seven trial-size green products. Goodebox identified “people with authentic experience and first hand knowledge and expertise when it comes to healthy beauty, wellness and more sustainable living. They are journalists, editors and book authors, professional make-up artists, green living experts and beauty & wellness practitioners.” They look to third party resources like the EWGs Cosmetics Database, the Campaign for Safe Cosmetics, GoodGuide, a variety of books on the topic (No More Dirty Looks, Not Just a Pretty Face) among others, to determine “greenness.” My first Goodebox was a fashion-themed survival box, curated by eco-stylist Greta Eagan. It included a poker chip-size “just add” water bamboo towel, a green apple Juice Beauty moisturizer, erbaviva organic deodorant, bamford geranium body lotion, Zosimos lip gloss, and La Bella Figura eye repair serum.
[Ed. Note: Goodebox declined to give us more information on their subscriber base or future plans.]