Breakout Unknown Internet Star: The Model from Band of Outsider’s Window Simulcast

Band of Outsiders is pretty much the coolest preppy brand around. The label decided to get a little wacky for Paris Men’s Fashion Week over the summer. They tasked an unsuspecting model with the job of being a viral art installation at an undisclosed gallery somewhere in the French capital. The pretty boy, dressed head-to-toe in Band of Outsiders, slept, ate, drank, and played with knick knacks in the gallery window for 60 consecutive hours—his actions live-streamed the entire time, with Band calling the stunt the “longest fashion show ever.”