It takes a lot of balls to suddenly pack up your career as a visionary editor to go work for a brand. But in 2012, that’s exactly what editors like Faran Krentcil, Jenny Kang, Sean Hotchkiss, and Anamaria Wilson did. Kang and Hotchkiss departed New York Magazine and GQ, respectively, heading to greener pastures at J.Crew. Krentcil left NYLON’s top web spot for consulting gigs with Clarins and Shopbob, while Anamaria Wilson bid adieu to Harper’s Bazaar in favor of a plum communications job at Michael Kors. The truth is, editors in Asia’s commercial arenas have been doing this for years—so perhaps New York’s just begun to catch on? The salary increase can’t quite hurt.