Weird Perfume Concepts:

Some celebs (and one fast food chain) used some pretty unique gimmicks to try to make their fragrances stand out in the glutted perfume market this year. Lady Gaga’s black juice, Nicki Minaj’s throughly creepy bottle, and Britney Spears’s two-sided spritzer are the three stand-outs in this category. And Pizza Hut is releasing (an albeit very limited edition) perfume. Enough said.

Verdict: So Brad Pitt’s Chanel No.5 commercial may have been confusing, but the product–a classic fragrance in a simple, strong bottle–definitely isn’t. And it’s been selling like crazy. Will Gaga’s black perfume endure? Doubtful.