Imogene + Willie

Husband-wife duo Matt and Carrie Eddmenson lost their jobs when Carrie’s family business–a major Nashville denim company–was forced to shut their doors due to brands outsourcing denim production overseas. They stayed in the denim business, but on a slower, smaller scale, producing jeans in limited cuts with painstaking attention to fit. Though the brand has become more popular outside of Nashville, they’ve found creative solutions to continuing to manufacture in the U.S.