The Winklevoss Twins Get Into the Fashion Tech Startup World

The Winklevoss twins, known best for their legal battle over Facebook and being a couple of identically strapping young rowers, are getting into the fashion tech world.
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Dhani Mau
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The Winklevoss twins, known best for their legal battle over Facebook and being a couple of identically strapping young rowers, are getting into the fashion tech world.
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The Winklevoss twins, known best for their legal battle over Facebook and being a couple of identical strapping young rowers, are getting into the fashion tech world.

Cameron and Tyler launched Winklevoss Capital Fund following their $20 million Facebook settlement and are currently building an office space in New York, where they've recently led a $1 million financing round for e-commerce startup Hukkster.

Founded by former J.Crew buyers Katie Finnegan and Erica Bell, Hukkster lets you "hukk" items you like from around the web and sends you a notification when that item becomes discounted. Participating retailers included everyone from J.Crew to Steven Alan to Nordstrom.

Last week, the Winklevosses held a star-studded party for Hukkster at their Hollywood Hills home. Glamour editor at large Louise Roe hosted the gathering, which was attended by Jesse Metcalfe and Jason Lewis (sounds more like hunkster, right?).

The twin-vestors, as I've just decided to call them, said what they like about Hukkster is that it's not very social. “Every other deal site out there, you sign up and they push things to you, and one out of every hundred you act on,” Tyler told the WWD. “Hukkster really empowers the shopper to pull exactly what they want.”

"Not everything we do in life is social," one of them told Huffpo recently. Surprising words from people who say they had the idea for Facebook.