What: Sweaty Betty is the Lululemon of the UK, though not quite as culty and a little cheekier. The brand, founded by fitness fanatic Tamara Hill-Norton, has a perfect fashion/fitness pedigree. Hill-Norton has a background in textile design, has been featured in Vogue UK, and attended the British Fashion Awards. The yoga mannequins in the store are even based on Christy Turlington. The cross-over comes through in the clothes–think funky florals, cool down pants that can easily go from gym to lunch with friends, and yoga tanks that you’ll want everyone to see.
The Merch: From a practical perspective, Sweaty Betty has tons of specialty gear for every sport from triathlon to studio yoga and everything in between. We particularly love the huge variety of running pants.
Price and Logistics: It’s definitely high-end gear–think $70 for their signature marathon shorts. Sweaty Betty ships to the US, but expect to wait a week or so for your order.