What: Zella is Nordstrom’s house brand of cute workout gear. There’s been much intrigue surrounding the brand on the fitness blogs, with speculation that Zella was started by a former Lululemon designer. We reached out to Nordstrom for clarification, and they told us there’s no connection. But Zella does have a Lulu vibe to it–think wide waisted pants, hefty fabrics, and lots of colorways. (We’re fans of the camel-toe-free ‘Move’ pants.) And if you’re into mommy/daughter dressing, Zella has a kids’ line, too.
The Merch: While aesthetically similar to Lululemon, it’s much more affordable. Running capris go for about $32 and we found a long cross-back tank for $35.
Prices and Logistics: It’s only available at Nordstrom stores and online, and the prices are really reasonable.