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Gap

Besides the Intermix acquisition, we’re also super excited to see what newly appointed creative director Rebekka Bay does to elevate Gap’s design. Bay is the creator of COS, H&M’s fucking awesome, Europe-only J.Crew competitor. Fashion editors (including pretty much everyone who works at Fashionista) are obsessed with COS’s minimalist, high-fashion styles. Hopefully Bay brings a bit of that flavor to Gap.



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