According to WWD, the campaign was lensed by Inez van Lamsweerde and Vinoodh Matadin, who are working with the designer for the first time, at the legendary La Grenouille eatery. The ad has a Helmut Newton vibe–and Seymour, who was once shot by the legendary photographer in the 90s, certainly knows how to play the part of sexy provocateur.
“I wanted to cast a strong woman with definite sex appeal for my spring collection which was partly inspired by Helmut Newton’s provocative photographs,” Wu told WWD. “Stephanie came to mind as the perfect muse for this collection and the fact that she has worked with Newton just made perfect sense.”
Indeed, the only thing that belied Seymour’s age is the quote she gave WWD on working with the 30-year-old designer: “He looks like a 20-year-old FIT student, but has the skill of a great couturier of the past.”
The campaign will run in spring editions of Love Magazine, Tank Magazine, and Self Service, as well as outdoors in lower Manhattan during fashion week.