Blogger Directory Site Fohr Card Launches With Industry Support from CFDA, Lucky and More

Launching at a time when bloggers are perhaps more valuable than ever to brands--and at a time when brands are still trying to figure out how to connect with and how best to use bloggers--Fohr card has signed on some pretty big names.
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Launching at a time when bloggers are perhaps more valuable than ever to brands--and at a time when brands are still trying to figure out how to connect with and how best to use bloggers--Fohr card has signed on some pretty big names.
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Fohr Card, a promising new site created by former Tumblr fashion director Rich Tong, James Nord and Holly Stair that connects bloggers to companies, officially launches today.

We chatted with Stair a few months ago while Fohr Card, a paid subscription site that allows companies to search a database of about 1,000 bloggers and essentially view their resumés and follower counts (and contact them about partnerships), was still in Beta.

Launching at a time when bloggers are perhaps more valuable than ever to brands--and brands are still trying to figure out how to connect with and how best to use bloggers--the startup has signed on some pretty big names. The CFDA, Fashion GPS, KCD, Oscar de la Renta, Kate Spade and Lucky Magazine are all launch partners, reports WWD.

The aforementioned are huge, widely-recognized and respected companies that have also always paid attention to the digital space. “It’s not The Glamourai, even though we love these people,” Lucky's Brandon Holley told the trade. “We can reach out to them and tap them for different reasons. It acts as a résumé for the blogger and a marketplace for the brand.”

It will be interesting to see what kinds of new blogger/brand partnerships are conceived through the service, and what new blogger careers are launched.