Paris-based label Cacharel has decided to give up its coveted slot at Paris Fashion Week this February (omg it’s next month). But why?
Back in November, the label appointed a new CEO and announced that it would bring design, sales, and advertising back in-house, re-name the label Cacharel Paris, and reposition the collections down from designer to a contemporary level. So, it would seem that this decision to skip PFW is part of the label’s overall restructuring–or perhaps the result of some budget restrictions due to that restructuring. According to WWD, the French fashion house said only that it would stage showroom appointments from January 15 to unveil its pre-fall collections.
We doubt this means the label, designed by Ling Liu and Dawei Sun, will stop showing altogether. The company said originally that it would continue to stage runway shows in Paris and that one of the main goals of restructuring was to strengthen its Parisian identity. What better way to do that than by showing in Paris?