Fashionista: Let’s talk Emma Stone–she’s been a big fan, which is obviously huge for you. How did this happen? Was it a surprise to you? Did she just start wearing your stuff or…?
DV: Love her! It happened through genuine interaction. Long story short, Emma’s stylist Petra Flannery’s assistant was a friend of a friend. She thought our collection was great. So last season, Emma ended up wearing two outfits to smaller press lunches, and I heard through the grapevine that she really liked my stuff and so Petra reached out to us to dress her for this upcoming event [the launch of Revlon's Nearly Naked]. I’ve learned that trying to build genuine relationships with everyone at every level in this industry has proven to be more successful for me than trying to dress a Real Housewife. It’s just not why I wake up in the morning, and it’s certainly not why I work 15 hour days. I do it because I want the people who are wearing my stuff to love it.
Fashionista: Any other starlets popping up in your repertoire?
DV: Just last week we dressed Elizabeth McGovern–we’re huge Downton fans here at Daniel Vosovic. Last season, my friend was doing hair and makeup for her new movie, and he suggested I bring over a few outfits and see if [McGovern] likes anything. She ends up choosing like three or four outfits for all these events over the weekend, and as she’s leaving, she calls me and says “Daniel, I’d actually really love to get three of the dresses.” And I’m like, well those are original samples, so I can’t just give them to her… And she’s like “Oh no, no–I want to BUY them!” And I’m like, “but they’re not even produced yet!” And she’s like “I know.” So in the back of my head, I’m like, shit. Sometimes when you have celebrities at that level, they just assume that they’re gonna get it for free, and I’m wanting her to understand that while I’m obviously very appreciative of her exposure, I also need them for production because they’re originals. So she’s like “I’ll pay full price for them!” and hands me a credit card, and I’m like, “but I didn’t even tell you how much they are!”, and she’s like, “You make me feel confident, you make me feel sexy.” She’s like “I LOVE these garments.” And so she ended up just buying three dresses full price! Literally out of my hands.”
Wow that’s amazing.
DV: She’s been such a big fan. She was in town last week to promote Downton‘s third season, and she’s like “DV, I need some stuff. You, me, like you’re speaking my language here so let’s make stuff work,” and she ended up wearing this beautiful red suede and white fitted top with these sort of slouchy trousers on The View, and then she wore something of mine for Good Morning America. I just love the fact that I have someone like Elizabeth McGovern who is 50, and Emma Stone who is 24–both of them represent who I dress. I just think that’s awesome. It’s like a young sensibility, regardless of age, regardless of body type. It’s badass girls who are doing what they’re doing, with a smile on their face, and I LOVE that. That’s who I dress. That’s who keeps me excited. And I love that we span the ages.