Doo-Ri Chung Named Creative Director of Vince as Company Eyes IPO

Earlier this week, news broke that Vince co-founders Rea Laccone and Christopher LaPolice had resigned from the company. Today, in the revolving door that is the fashion industry, we learned that another designer who recently left the label she founded will join Vince as creative director: Doo-Ri Chung.
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Earlier this week, news broke that Vince co-founders Rea Laccone and Christopher LaPolice had resigned from the company. Today, in the revolving door that is the fashion industry, we learned that another designer who recently left the label she founded will join Vince as creative director: Doo-Ri Chung.
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Getty

Earlier this week, news broke that Vince co-founders Rea Laccone and Christopher LaPolice had resigned from the company. Today, in the revolving door that is the fashion industry, we learned that another designer who recently left the label she founded will join Vince as creative director: Doo-Ri Chung.

When Chung's departure from her label Doo. Ri was announced, we were pretty dumfounded, as there was no indication of what she'd do next or what the fate of her label would be. The latter is still unknown, but at least she's landed on her feet with a pretty decent gig. WWD reports she'll relocate to Los Angeles to oversee "design, product development and creative branding initiatives."

Of Chung, Jill Granoff, CEO of Kellwood (which owns Vince), said, “She’s very well known for her design and technical aesthetic. She has a modern design aesthetic and a real understanding of our customer.”

“I’ve long admired the [Vince] brand because of its loyal customer following and its modern design sensibility,” said Chung in a statement.

The new hire comes amidst plans to "accelerate the growth of Vince and unleash its potential as a global lifestyle brand," Granoff told the trade. An IPO or sale is said to be in the works.

Chung, whose long list of accomplishments includes dressing Michelle Obama, designing a Macy's line, and winning a CFDA/Swarovski Award and a CFDA/Vogue Fashion Fund Award, is known for her masterful draping and voluminous, graphic silhouettes. Like Vince, Doo. Ri was never really trend-driven, but it was a bit avant garde. We wonder if this means that Vince, known for its timeless, wearable knitwear, plans to go in a more fashion-forward direction; or if Chung will have to simplify her design sensibility.