Remember that rumor back in September that Katie Holmes was going to be the first-ever celebrity face for Bobbi Brown Cosmetics? It’s now a reality.
Beauty companies regularly team up with pretty celebs, but this one is a first for both Holmes and Bobbi Brown. While Holmes has fronted for fashion brands like Miu Miu and Ann Taylor, this is her first beauty campaign. And Bobbi Brown has never used a celeb endorser to promote her goods.
HuffPo got an exclusive first look at the campaign, which features Holmes in a rather glammed-up, smokey eye look. “I really like [Bobbi Brown's] philosophy that makeup makes you feel beautiful,” Holmes told HuffPo. “I’ve always been a fan of her makeup, because it’s so easy to apply. Her color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on, which can happen.” You can check out another more natural pic of Katie on Bobbi Brown’s website, complete with a how-to for her look.
And we totally called the Mona Lisa smile that Katie is sporting in these ads. There are no toothy grins in beauty!