What were some of the early obstacles in starting your own label?
The technical aspects, like finding the right sewers, pattern makers and factories in LA.
What is the ethos of the brand?
Free spirited exuberance, restrained elegance and low-key sophistication
Was there a certain moment when when you felt the label was making it?
One of the most exciting moments for me was when we sold our first item in our store. I was over the moon.
You have lived on both coasts—do they both influence you?
New York has a very special energy and I always feel inspired when I’m there but I’m also incredibly inspired by the beach and nature of LA. I think it’s the combination of these two aspects that really influence my collections.
Who are your muses and style icons?
I love the style of girls like Gia Coppola, Tennessee Thomas and Alexa Chung, and I’ve always been into 60s style icons like Julie Christie, Catherine Deneuve, and Mia Farrow.
Do you have specific inspirations when starting your new collections?
There’s always a vague 60s thread and then we layer other inspirations on top–especially from film, books and girls I see on the street.
Do you follow the fashion world closely? Who are your favorite designers?
I follow the fashion world to a certain degree, but not quite as closely as I once did. My favorite designers are Charles Anastase, Jerome Dreyfuss and Charlotte Olympia.
How do you describe your style philosophy?
I’m most drawn to people who have their own sense of style — they know what works for them, what they like and dress accordingly. That’s the essence of my style philosophy. I try to resist things that are too trendy or I feel like I’ll see on all sorts of other people.
Who would you love to dress?
I would love to dress Florence Welch and Sally Draper (Kiernan Shipka)!
You’ve done a few collaborations, tell us about those and would you like to do more?
We’ve worked with handbag designer Clare Vivier on a line of eco-friendly totes and clutches and Dana Lorenz of Fenton / Fallon on a capsule of jewelry. Currently, we are working on a very exciting collaboration with Minnetonka Moccasins, swimwear with the Lake & Stars and a special capsule with Leith Clark of Lula.
Any fun plans on the horizon you can share with us?
Unveiling the new collaborations and premiering our fall video which stars Joanna Newsome–we shot it on a cliff top in Malibu with an eagle owl on hand.