Some say the age of the personal style blogger is over.
Today, the girl needs more than an outfit, a boyfriend, and a camera. Bloggers need to think about production quality, editorial strategy, and affiliate programs to really gain a foothold on the web. They are more like editors, creating publications worthy of a million-person audience than a few thousand super-fans.
Yet it still comes down to that camera. Nine times out of 10, the bloggers who move merchandise, who get people talking, who attract repeat advertisers, love to strike a pose.
So we say the personal style blogger isn’t going anywhere—-in fact, she’s more powerful than ever.
Fashionista’s list of the most influential personal style bloggers was determined by a strict methodology: We factored in Instagram, Twitter and Tumblr followers, monthly pageviews, press mentions, affiliate marketing successes, and industry sentiment. (Affiliate marketing, in this case, means the act of using trackable links to get a commission on products sold because you wrote about a product/linked to them. There are a lot of affiliate marketing programs: The most popular include Reward Style, Skimlinks and ShopStyle.)
To ensure the numbers we crunched were accurate, we worked with individual bloggers, affiliate marketers and Fohr Card, the new database for brands to access legit stats and information on thousands of bloggers.
We also took into consideration audience feedback about 2010′s list. You’ll notice that this group is tighter—any site arguably more about lifestyle than fashion or beauty was eliminated.
Like any list you read on the internet, our ranking is up for debate. And we encourage it! Let us know what you think. And feel free to Tweet me if you have any more questions about the methodology.
Now, go ahead, click through to see who made it.