3. Emily Schuman, Cupcakes and Cashmere
www.cupcakesandcashmere.com
A mix of DIY, food, and most prominently, fashion, LA-based Emily Schuman’s sincere and friendly approach to fashion blogging has made her the idol of women across the country. Last year, Schuman—-who is repped by Say Media (the same company that sells ads for Fashionista)-—signed a deal with Estee Lauder. She also published her first book in August 2012, which some loyal fans found to be too similar to the content on the blog. (Although she undoubtedly gained thousands of new followers through its promotion.) The site, founded in 2008, also does a bang-up affiliate marketing business.