March was a good month for fashion glossies this year.
Ad Week is reporting that March ad pages at most fashion magazines are up from 2012–and some even reported double-digit growth for their March issues, considered to be the most important month after September in the publishing industry.
Vogue came out the clear winner of the bunch with 457 ad pages–more than any competitor and 3.5% more than their March 2012 issue. Time Inc.’s InStyle rang in at second with 361 ad pages, up 4% from 2012–the largest March issue in the magazine’s 19 year history.
It was a particularly good month for Hearst. Elle nabbed the number three spot amongst competitors with 338 ad pages, up 7% from last year, while both Marie Claire and Harper’s Bazaar posted record-breaking numbers.
Marie Claire‘s March 2013 issue will be its largest March issue to date with 207.5 ad pages. It will also be the full-issue debut of new editor in chief, Anne Fulenwider. Way to start things off with a bang, Fulenwider!
Harper’s Bazaar is also having a landmark month: With 325 ad pages–a whopping 20% increase from last year–this will be the glossy’s biggest March issue ever as well.
Hearst’s Cosmopolitan also fared well: The glossy is up 12.6 percent in March with 130 ad pages, its biggest issue in five years.
Back at Conde Nast, though, the outlook wasn’t so sunny for titles like Lucky and Glamour. Indeed these were the only two magazines to show a decline in ad pages this month. Lucky fell three percent to 103 ad pages. Glamour fared even worse: The glossy’s ad pages dipped 12% to 161 pages. But it may not be as grim as it seems: AdWeek points out that the title has made gains in the digital side.
The fashion publishing industryhas unquestionably had a rough couple of years, but after record-breaking issues this September and March, it looks like things could finally be on the mend. For good this time.
Read on for a full list of how each glossy fared.
457 ad pages +3.5% over 2012
361 ad pages + 4%
338 ad pages +7%
330 ad pages +21% (A March record)
210 ad pages +3%
207.5 ad pages +15.3%
Time Inc.’s People StyleWatch
172 ad pages +27%
161 ad pages -11.5%
130 ad pages +12.6%
123.9 ad pages +31%