Ann Taylor may not have many fans on the set of Girls, but Kate Hudson’s got no complaints.
Not only has the actress re-signed as the face of the brand, she’s also designing a capsule collection for the label, her first-ever foray into fashion design, WWD is reporting.
The new line will be inspired by her red-carpet style–but “reinterpreted” for everyday occasions. Hudson seems to be favoring long-sleeved dresses with clean lines and fitted silhouettes lately, so we’re envisioning a lineup of minimalist dresses, appropriate for work or play. (Though we’d be curious to see how they’d turn this one into an ‘everyday’ kind of dress.)
Hudson has been working closely with Ann Taylor creative director Lisa Axelson to design the collection, set to hit stores in May. She’ll also be joining the advisory board for Ann Inc.’s ANNpower Vital Voices Initiative, which aims to empower young women to serve as global leaders. In this role, Hudson will help select grant proposals and serve as a mentor to the high school-aged fellows of the initiative.
Now the real question is, will Hudson be able to make Ann Taylor cool again?
The retailer hasn’t quite been able to shed its dusty image, though it’s not for lack of trying. While we doubt the brand will ever be a hit among young trendsetters, we do think it could stake its claim to the slightly older demo of cool moms and careerwomem, who are a bit conservative but also fashion-savvy. And Hudson, a 33-year-old mom of two, could certainly help it out there.
“Working with Ann Taylor has been a great creative experience, and there is a really wonderful connection,” Hudson, who will also star in the new Norman Jean Roy lensed campaign, said. “Ann Taylor is great at creating iconic wardrobe staples and updating them season after season. I love that Lisa Axelson is designing clothes for real women.”
Maybe Marnie won’t feel so bad about her Ann Taylor suit now.