Though online, the shows were just as exclusive as a traditional runway show. They'd begin at a scheduled time and required an e-invite to view. Now, they're opening up the platform to the public.
“The log-in response from non-invitees was tremendous and as it continued to grow with each digital show it became necessary to respond to our client’s request to open the platform’s doors wider for greater exposure,” said Rachna Shah, KCD Digital Managing Director. ”But the site retains all of the innovative tools the press needs to review and cover the shows as featured when the platform was founded."
It makes sense--an increasing number of designers, from Burberry to Prada, who also stage live runway shows, livestream them for the public. It seems like it would be easy enough for an already-online show to do the same.
Digital fashion shows are also, we would think, a welcome alternative to the overwhelmingly packed NYFW calendar--so packed, in fact, that many designers aren't even showing this season. Peter Som, who canceled his fall runway show, will be going the digital route.
So far, DFS only has three scheduled shows during NYFW, and plans to announce more in advance of the European shows. See below for the schedule. We'll be watching with you!
Alexander Plokhov: Saturday, February 9th beginning at 10am EST
Peter Som: Wednesday, February 13th beginning at 9am EST
Pierre Balmain: Friday, February 8th beginning at 9am EST