Although the price points seem like a pittance (like $4.90 for a bottle of nail polish), Lisa says they’re “not looking to be the cheapest on the block.” She elaborated, “You can certainly get nail polish for a dollar. You will not get salon quality formula. You can certainly buy lipsticks for two or three dollars, but you’re not going to get a beautiful soft-touch component, you’re not going to be able to test it. We’re really trying to elevate the quality, but still give you that affordable price point.”

For a new, inexpensive brand they’ve been doing quite well. Hill credits a lot of the label’s growth through buzz from bloggers and vloggers, and it seems that general word-of-mouth has really helped LiSi expand. “I am in the store every day and I see the same customers who bought something, and someone took it from them and they have to get it again,” she said. “Or they love it so much that they have to buy it for their sister, their mother, or their aunt. And I like that kind of grassroots growth, because it’s real, because it’s actual customers buying and liking your product.”

But it’s more than just grassroots. LiSi’s also been getting the stamp of approval from makeup artists. Their products have been used on the show Smash, and have even graced the faces of the ladies on The View. Not bad for a six-month old company!

So you heard it here first: LiSi is worth trying. [Ed. Note: We did a sneaky shopping trip there this afternoon. All the merch is 50% off in the store now, but not on the website. It definitely seemed a bit disheveled in there, like they were getting ready to ship in spring colors. Also to note: The nail polish selection is impressive--Cheryl] The products are well pigmented, nicely textured, and come in a range of colors that will look good on anyone from Christina Hendricks to Kelly Rowland. Take it from someone who rarely buys makeup: The stuff is great and had me coming back for more.