Maiyet, the luxury label with a social conscience, is barely a year old and launched their very first Pre-Fall collection this week. But the label is already expanding into different categories–and we don’t mean accesories (been there, done that) or beauty.
Maiyet launched a rum line along with their Pre-Fall line this week. And true to Maiyet’s philosophy of employing local artisans and supporting the communities in which they work, this rum is small-batch, artisinal, and made from organic fair-trade sugar cane.
“We’ve always been looking for ways to take our idea of artisanship and extend it to other disciplines,” said Maiyet co-founder Paul van Zyl. “And you know there’s nothing like finely crafted beautifully done artisanal alcohol to both enhance an evening and make one appreciate the finer things in life.”
The rum is a collaboration with Van Brunt Stillhouse in Red Hook, Brooklyn–which is a little closer to Maiyet’s New York headquarters than where the brand usually travels to source their production. (Maiyet partners with and trains artisans in Colombia, India, Kenya and Indonesia to name a few countries.) But the sugar cane from which the rum is made comes from the foothills of the Himalayas–exactly the same spot that Maiyet drew inspiration from for its pre-fall collection.
Maiyet’s first Pre-Fall collection was inspired by a trip through the Himalayas (specifically in Mongolia) and Brancusi sculpture. Kristy Caylor (the other co-founder and head of design) pointed out curved seams in Varanasi silk blouses and dresses to mimic the curvature of Brancusi sculpture, as well as jodhpurs and references to saddle shapes inspired by Mongolian cowboys.
Look for Maiyet Pre-Fall to hit racks come June and for Maiyet rum to hit the bar at a few very carefully selected hotels and restaurants in the coming months.