Right now every email in our inbox that isn’t related to fashion week is a pitch for Valentine’s Day. Pink this and pink that and they’re all pretty boring. But this one, pitching a ‘bespoke’ panty service that offers customers the chance to personalize a pair of fancy silk chiffon panties with their lover’s name (or whatever dirty word they can think of) embroidered across the crotch, caught our attention.
It’s a new service from Fleur du Mal that launched yesterday. Fleur du Mal is a relatively new high end lingerie and ready to wear brand by Jennifer Zuccarini. Zuccarini co-founded Kiki de Montparnasse, so she knows a thing or two about sexy lingergie. We had some questions for her about how this new service came about–namely, can you embroider anything on these panties?
Fashionista: How did the idea come about?
Jennifer Zuccarini: It’s something I’ve been thinking about for a long time. I love the idea of your lover’s name or initials on silk panties. Most monograms are meant to be seen, I like that this can be something more intimate and fun. We will continue to evolve the service in upcoming seasons.
Has you ever had a particularly awesome or awful Valentine’s day? It can be a real bummer of a holiday.
The best was last year, I happened to be working in Paris at the same time as my fiancé–pretty cliché, but I’ll take Valentine’s Day in Paris anytime. Worst? I broke up twice with the same boyfriend on Valentine’s Day two years in a row – I think it’s actually the biggest breakup holiday of the year.
Is there anything you won’t embroider?
I don’t want to give people any naughty ideas…
Are you a Christian Grey fan?
I read about 3/4 of the first book, everyone asks me about it. I think Rihanna said it best when asked about 50 Shades, she replied, “amateurs.”
Fleur du Mal’s “Say My Name” bespoke panty service is available now on FleurduMal.com. Orders must be placed by February 10th and the service costs $98.