When a man runs through a heavily populated neighborhood wearing only boxer-briefs and spa slippers in broad day light, I call the police and report a possible sexual predator on the loose. When David Beckham runs through a heavily populated neighborhood wearing only boxer-briefs and spa slippers in broad day light, I count my lucky stars that the photo evidence won’t somehow poof-and-disappear from the Internet before I’ve had the chance to save them to my harddrive. Right-click… save. Phewf.
Where was I? These photos are actually behind-the-scenes shots of Beckham‘s latest H&M campaign, directed by director and ex-Mr. Madonna Guy Ritchie. The ad (which, as per H&M’s release, will be “a Valentine’s gift in and of itself”) is due to have an “action hero theme”–so that totally explains why Victoria‘s beau is running rampant through his Beverly Hills neighbs in his skivvies, right? Whatever, we won’t even question it.
“David is the perfect leading man,” Ritchie said, of the short ‘tongue-in-cheek’ ad spot. “For me, this felt like more than a campaign–it was like directing a short film.”
Sounds like a bromance could be brewing because David said, “Working with Guy has been a fantastic experience.”
He added, “I hope everyone has as much fun watching the film as I had making it.”
Oh trust us, we will–when the film comes out on February 6. Until then, we’ll settle for these drool-worthy behind-the-scenes photos. Click through to see them and get a peek at the new underwear collection.
All photos: H&M