Fashionista contributor, blogger, and stylist extraordinaire Sally Lyndley has a new gig: The former model and industry veteran, who has styled for the likes of LOVE and US Vogue, is the new fashion editor at Look TV.
Look TV, for those who don’t know, is YouTube’s just-launched fashion channel–and it’s definitely worth a tune-in if only to watch Lyndley wax poetic–or babble rant–about models, celebrity style and all things fashion. We’ve fallen in love with her brand of off-beat, frank, expletive-strewn humor, and we guarantee you will too.
Most importantly though, Lyndley isn’t afraid to be honest–a rare quality in the fashion industry where everyone is afraid of pissing someone (i.e. advertisers, critics, celebrities, PRs) off. Her series of shows for the channel, especially “Fashion Rant”, are as honest as it gets. Bonus? The whole thing has got a ’90s nostalgia vibe and is basically everything we hoped the new House of Style would be.
We caught up with Lyndley to chat about her new gig, waving her “fashion freak flag” high and why fashion people are so damn reluctant to actually tell the truth.
Why did you decide to join Look TV?
I think online video is the future of fashion media. I am super stoked to experiment on Look TV and see what resonates and what doesn’t with our audience. This all came about because Ashley and Mary-Kate Olsen’s partners on StyleMint introduced me to Brian Bedol, CEO of Bedrocket Media Ventures, which owns Look TV. I fell in love with Brian’s vision of new media and decided he was the right person for me to partner with for my first foray into video. He’s letting me fly my fashion freak flag on my projects for Look TV and it’s been super fun so far.
What do you hope to accomplish there?
Beyond what I do in print or for celebrities, I want to create accessible fashion inspiration and conversation via online video. YouTube is conversation based media and the platform is built for multi-layered engagement. Connecting with the viewers, rather than dictating fashion to them like forms of outdated media, is super important. I hope to parlay some of my fashion and styling knowledge to our audience.
What kind of projects can we expect from you?
Look TV will release full-access docu-stories of my life as a stylist and fashion geek. We have also created a series called “Sally’s Fashion Rant”, which is a “fashion police meets industry news” weekly show. And, as if that’s not enough, I am also going to be shooting an interview series with fashion’s most interesting people. My position at Look TV is Fashion Editor, so I am also working with the other producers and shows to make sure we are covering the most relevant fashion moving forward.
Speaking of “Fashion Rant”, it’s amazing. Seriously. We love how blunt you are. How come no one tells the truth in fashion?
Well, most of the people in fashion (at magazines and newspapers) are relying on fashion brands and their advertising dollars for revenue stream. So they are unlikely to say or critique any celebrity wearing a big name brand, or any runway show they didn’t like. Because designers threaten to pull advertising if they get bad reviews. And also because celebrities won’t agree to be on the magazine covers if the magazine says bad things about them. So in a way, the magazines and newspapers can’t be honest. Luckily, I don’t have advertisers so I can say what I want. I also think that people aren’t stupid and they want to hear the truth or my opinion about the red carpet or what’s happening in fashion. And I think you can’t have the good without the bad.
Are you ever worried about dissing someone’s look ?
Nah. I am really careful to not diss the person and only critique the fashion item. I don’t blame the celeb for their mistakes. Just their stylist. Just kidding. Hell, I make fashion mistakes all of the time (today’s drop crotch Comme Des Garçons trousers for instance).
Will you continue to style for magazines on the side?
Yes, of course! I could never fully give up my mags! I’ll continue to style as a contributor to Love whenever Katie Grand will have me. I have a story in the latest issue of Love coming out on February 4. Additionally, my latest pet project is an audio line for fashion fanatics called Chic Buds. They just named me Creative Director so I am ultra excited! Styling is a huge part of my life and I love taking on new projects when the right clients come along. So happy to be in a situation now where I can pick and choose the teams I work with in fashion or otherwise.
Watch Sally’s introduction and Fashion Rant below.