Things are looking groovy–real groovy–at Uniqlo this spring.
The high-street retailer is collaborating with seminal ’60s designer Celia Birtwell on a capsule clothing collection to hit stores in the UK March 21, WWD is reporting.
For those of you who don’t know, Birtwell is one of London’s most iconic textile designers, forever associated with the city’s ’60s and ’70s hey-day when she, along with her then-husband Ossie Clark, dressed the likes of the Beatles, Rolling Stones, Marianne Faithful, Jimi Hendrix and more. In 2006, with a hugely successful 11-piece collection for Topshop, which quickly sold out, her name was launched into the fashion world once again.
And now, her iconic designs will be coming to a Uniqlo near you–at high street prices.
The collection will feature t-shirts, dresses, tunic vests, and tote bags, covered in Birtwell’s distinctive prints–both new and old–and will cost between 9.90 pounds, or $15.50 at current exchange, for a tote to 29.90 pounds, or $46.90, for a dress.
“She is able to combine the traditional sensitivity toward prints with a contemporary, modern and unique twist,” Yuki Katsuta, senior vice president at Fast Retailing Group, and head of Uniqlo Research and Design, said of the collab. “It can be in the combination of colors, or in the particular print design.”
“In our experience, British designers are popular worldwide, which has helped us,” he added, noting that the collection will hit select global Uniqlo stores and the retailer’s website after its UK launch.
Birtwell is equally excited about the new joint venture. She said she agreed to the partnership because of the brand’s “terribly clever, very basic designs and great colors. You can’t misunderstand their clothing, and the atmosphere in Uniqlo shops is very peaceful.”
Interestingly, Celia Birtwell-inspired prints were one of the trends we noticed during Pre-fall so, it’s safe to say the collab will probably be a retail hit.